Digital Natives lack online nous

Children are becoming more trusting of what they see online, but sometimes lack the understanding to decide whether it is true or impartial.


Ofcom Report 2015Ofcom's Children and Parents: Media and Attitudes report, published recently, reveals that children aged 8-15 are spending more than twice as much time online as they did a decade ago, reaching over 15 hours each week in 2015.

But even for children who have grown up with the internet - so-called digital natives - there's room to improve their digital know-how and understanding.

For example, children do not always question what they find online. One in five online 12-15s (19%) believe information returned by a search engine such as Google or Bing must be true, yet only a third of 12-15s (31%) are able to identify paid-for adverts in these results.

Nearly one in ten (8%) of all children aged 8-15 who go online believe information from social media websites or apps is "all true" - doubling from 4% in 2014.

Children are increasingly turning to YouTube for "true and accurate" information about what's going on in the world. The video sharing site is the preferred choice for this kind of information among nearly one in ten (8%) online children, up from just 3% in 2014.

But only half of 12-15s (52%) who watch YouTube are aware that advertising is the main source of funding on the site, and less than half (47%) are aware that ‘vloggers' (video bloggers) can be paid to endorse products or services.

James Thickett, Ofcom's Director of Research, said: "The internet allows children to learn, discover different points of view and stay connected with friends and family. But these digital natives still need help to develop the know-how they need to navigate the online world."

Children's online lives

Children aged 12-15 were split about whether being online helped them be themselves, with around one third (34%) agreeing and a similar amount (35%) disagreeing. The remaining 31% were unsure whether being online helped them be themselves or not.

Most 12-15s (72%) believe that most people behave differently when they're online, with girls more likely to say this happens than boys (78% versus 67%).

More than two thirds (67%) of girls aged 12-15 with a social media account said there were things they dislike about social media. Nearly one in three (30%) were concerned about people spreading gossip or rumours and a quarter (23%) said people can be "nasty, mean or unkind to others".

This compared with just over half of boys aged 12-15 (52%) reporting things they dislike about social media.

Many children are also concerned about spending too much time on the internet. Around one in ten online children aged 8-15 (9%) say they dislike spending too much time online, and nearly one in three 12-15s (31%) admit they can sometimes spend too much time on social media in particular.

Parents' role in online safety

More than nine in ten parents of 8-15s (92%) manage their children's internet use in some way - either through technical tools, talking to or supervising their child, or setting rules about access to the internet and online behaviour. Nearly four in ten parents (38%) use all four approaches.

Among the technical tools used by parents are network-level content filters offered by broadband providers. Almost six in ten parents of 8-15s (56%) are aware of these parental controls, up from 50% in 2014, and a quarter (26%) use them, up from 21% in 2014.

It appears that the vast majority of children do hear the advice given about staying safe online. Some 97% of children aged 8-15 recall advice they've been given, particularly from parents.

The large majority (84%) of children aged 8-15 also say they would tell their parents, another family member or a teacher if they saw something online they found worrying, nasty or offensive. However, 6% of children say they would not tell anyone.

Written by Safeguarding Essentials on December 03, 2015 12:51

1st Anniversary of the Digital Friendly WiFi Accreditation Scheme

July marked the first anniversary of the World’s first scheme set up to give confidence to the public that venues who provide publically available WiFi were barring access to pornographic or child sex abuse websites.


Friendly WifiAt a time when most children and young people have access to the internet through their mobile phones it is imperative that venue owners ensure that Public WiFi is not only protected but they are reassuring the public that they are doing everything in their power to protect our children and young people in this way.

The scheme ensures that the provision of Public WiFi Service is safe and meets an agreed industry standard as agreed by the UK Prime Minister, David Cameron in July 2013.

The UK Government were the initiators behind the scheme and have provided continued support with direct support coming from Minister Ed Vaizey who was instrumental in the development. The recent appointment of Baroness Shields OBE as Minister for Internet Safety and Security further strengthens the Government’s commitment to internet safety.

Baroness Shields stated:
“The Friendly WiFi scheme has been a great success and is another example of how the UK is leading the world when it comes to making the internet a safer place for young people. I am delighted that organisations like IKEA, Queen Elizabeth Olympic Park, the Maudsley Centre and the City of York Council are joining the current members who are setting the bar for the responsible provision of public WiFi. Parents can take comfort in knowing that their children are protected from harmful content in these zones, and wherever they see the Friendly WiFi logo."

John Carr, Secretary of the UK's Children's Charities' Coalition on Internet Safety commented:
WiFi is a key pillar of our hyper-connected, always on world so it is essential that every company or organization that is involved in supplying it to the public thinks about their responsibilities towards children and young people. Friendly WiFi is the only scheme that checks to ensure that public WiFi meets a given standard, regardless of the individual WiFi provider. It is a testament to the success of the UK’s Friendly WiFi scheme that it is now being launched in the USA. I look forward to seeing Friendly WiFi grow and expand over the coming years.”

Beverley Smith, Director of the RDI commented:
“The first year of the scheme has been fantastic and it has been a real pleasure to work with all brands involved as well as the brands I am currently discussing the scheme with. To see the expansion of the scheme across all types of venues is achieving exactly what the scheme was developed to do”

Friendly Wifi CafeForerunners of the Scheme included Tesco and Starbucks.

Josh Hardie, Responsibility Director for Tesco stated:
“Friendly Wi-Fi means parents can be safe in the knowledge unsuitable content isn’t accessible through our wireless networks. We want to make sure children are properly safeguarded in our stores and we’re proud to be one of the first organisations to sign up to the scheme. ”

Simon Redfern, Communications Director for Starbucks commented:
“We’re delighted to have supported the Friendly WiFi initiative from the outset. We have exciting WiFi upgrades taking place over the next few months and our customers will soon be able to enjoy a faster service with the reassurance they are in a friendly and safe environment both online and in store at Starbucks.”

Expansion of scheme to the United States
RDI has been working to bring the Friendly WiFi Scheme to the United States with internationally known Internet safety expert, Donna Rice Hughes, CEO and President of Enough Is Enough (EIE), a U.S. based not-for profit organisation whose mission is to make the Internet safer for children and families. EIE launched the National Porn Free WiFi campaign in the United States in 2014 by targeting key brands such as McDonald’s and Starbucks to lead corporate America to adopt a minimum standard of filtering to ensure that pornography or child sex abuse images can’t be accessed whilst using their free Wi-Fi services

Donna Rice Hughes, President ‘Enough is Enough’ US stated:
“Corporate America needs to exercise responsibility to be part of the solution to keep children and families safe while using public WiFi services. The Friendly WiFi accreditation scheme is a win-win for the Corporation who offers filtered and friendly WiFi and is well positioned to become the good housekeeping seal of approval to help guide consumers where to go to use safe Wi-Fi in the U.S.”

Written by Friendly WiFi on August 10, 2015 13:59

iRights Initiative Launches to Empower Young People Online

New iRights framework to bring together industry and Government to better empower and protect young people online


iRights Logo
  • iRights include the ability to remove web content young people have created about themselves

  • A right to digital literacy and to know how data collected about them is used

  • Endorses technical support for children to set limits on their digital activities

  • Research finds young people are increasingly worried about their digital legacy and addiction
  • The iRights initiative aims to encourage all companies and organisations with a digital footprint to enshrine a universal standard of rights into their digital services and communications to help protect and inform young people online.

    iRights has today published a report which found that, although children and young people are often presented as ‘digital natives’, in reality they lack the skills and knowledge necessary to navigate the risks of the internet or to benefit from its many opportunities.

    Speaking ahead of the report’s publication, Baroness Shields, Minister for Internet Safety and Security said: “iRights gives a unique insight into how government can join with technology companies, civil society and business to make a better digital world for young people. We are using iRights in education, business and in our own services and digital communications.”

    Baroness Beeban Kidron, iRights Founder and Crossbench Peer, added: “iRights would transform children and young people’s experience of the digital world. They are spending an increasing amount of time online yet fail to properly understand the internet’s many risks and abundant opportunities. We are therefore delighted by the UK government’s endorsement of our efforts, which will help move iRights from the theoretical to the practical.”

    Today’s iRights report, titled Enabling Children and Young People to Access the Digital World Creatively, Knowledgeably and Fearlessly, followed a year of research by the civil society group and found that children and young people:

  • Feel that online games and social networks are compulsive and dominate their time to an unhealthy extent
  • Have deep concern that websites and apps which claim to delete their data have loopholes
  • Believe that helplines and informed support should be universally available to them online
  • The report has led to a series of other announcements today. The Children’s Commissioner for England, Anne Longfield, has announced that she is launching a task force, Growing Up Digital, dedicated to improving the online lives of young people through the iRights framework.

    This task force will build on iRights and work undertaken by Schillings, an international multidisciplinary reputation and privacy consultancy, which published its own analysis of iRights today, iRights: The Legal Framework. The Schillings report shows that existing legislation strongly supports the five iRights principles and that the UK can set a worldwide precedent in terms of protecting children and young people online.

    iRightsMajor companies have already pledged their support for iRights and plan to launch their own initiatives to further its cause. They include Sky, Barclays, the BBFC, the Southbank Centre and Freeformers, which provides digital skills training to young people for free. Earlier this month, Scottish First Minister Nicola Sturgeon signed the framework and launched a Commission to establish how to make Scotland iRights-compatible.

    iRights now has nearly 200 signatories from across government, business, technology and children’s and civil society groups. The iRights coalition is currently hosted by leading children’s charity the National Children’s Bureau.

    Anne Longfield, Children’s Commissioner for England, said:
    “If children of today and tomorrow are to grow up digitally, we need to be sure that the rights to protection and empowerment that they enjoy in their lives, are embedded in the new digital world they inhabit. As the legal guardian of children’s rights and best interests in England, this is of uppermost concern to me as Children’s Commissioner. I am grateful to iRights for the groundbreaking work they have undertaken in this fast developing area. I intend to build on this work to establish a new Growing Up Digital taskforce, which will launch in the autumn.”

    Jenny Afia, Partner, Schillings, said:
    “Our research has revealed that the law of England and Wales broadly supports the five iRights principles. The challenge is that the law isn’t being applied. Our sense is that there’s a big appetite amongst commercial entities to do the right thing by children and young people, but there is uncertainty as to what this entails in practical terms. To help companies overcome this challenge, Schillings will now embark on producing a set of guidelines that will enable companies to address this issue.”

    Nicola Sturgeon, First Minister for Scotland, said:
    “We believe that every child and young person has the right to grow up in a safe environment – that principle applies to the virtual world too. That is why we’re proud to support the iRights coalition and to ensure the Scottish Government is doing its bit to keep children and young people safe online.”

    Ashok Vaswani, CEO, Personal and Corporate Banking, Barclays, said:
    “If we are to do trusted business online then we have to have to make commitments to the communities that we serve. iRights sheds light on the way in which we should consider our interactions with children and young people. We are now working to make sure we manifest all the principles in our digital space.”

    Gi Fernando, Co-founder of Freeformers and long-time iRights partner, said:
    “To be a 21st century citizen, children and young people should have the right to critically understand the digital world and be confident in managing new social norms. iRights is an important step towards achieving that.”

    Anna Feuchtwang, Chief Executive of the National Children’s Bureau said:
    “The internet and digital technologies are fundamental parts of children and young people’s lives, shaping the world in which they live. But digital technologies are rarely designed with their needs in mind. iRights provides an empowering framework for realising the potential of the internet for children and young people so they can enjoy a safe and vibrant digital life.”

    The full iRights report and framework can be found at www.irights.uk.

    Written by Safeguarding Essentials on July 30, 2015 12:45


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