Top 10 tips for promoting schools via social media

Download this useful guide to making the best use of social media for your school


Making the decision to promote your school through social media is a huge step. With the protection and safeguarding of students at the forefront of their minds, many school leaders worry about the risks.

But the benefits of using social media to promote your school and engage with stakeholders – parents, students, teachers, governors and the local community – can far outweigh the risks. In many instances, these risks can be easily mitigated with effective forward planning.

The benefits of using social media in schools include:

  • Better talent identification and recruitment (LinkedIn is great for this)
  • Improved communications with parents
  • Two-way dialogue with parents to improve student outcomes
  • Bigger or better public profile for your school (building public awareness of your achievements, successes and specialisms)
  • Increased local business engagement for both student career development opportunities, potential sponsorship or events and venue hire income
  • Improved internal communications among staff and students
  • Better career prospects for students (students who understand how to use social media are often able to connect with potential employers, and have heightened awareness of how their social media presence can positively or negatively affect their chances of becoming employed)

    This downloadable PDF guide from the digital strategists and educators at Jonny Ross Consultancy gives the top ten tips for schools on using social media for promotion, communication and engagement.

    It includes advice on setting up social media accounts, managing risks through forward planning and setting out clear guidance policies, and running campaigns to promote your school and engage with stakeholders.

    For more free advice on using social media in schools, visit the JRC blog and search for “schools”.

    Safer Internet Day #esstips competition
    We are delighted to announce that the team at Johnny Ross Consultancy are adding to the #esstips SID2016 competition prize pot. Each of the category winners will receive a one hour consultancy, reviewing their school social media profile, with advice on what they should be doing, what they could be doing and how they can use social media to make a difference for their school. Find out more

  • Written by Jonny Ross Consultancy on February 03, 2016 10:09


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