What turns young people off apps?

E-safety TabletA new piece of Voxburner research into young people and their attitudes and behaviours when it comes to using apps reveals that 67% of 16-24s find ads the biggest turn-off when it comes to apps.

Apps that take too long to load (45%), too many push notifications (34%) and requiring to login to use an app (30%) were other key reasons apps can be a turn-off for young people. 35% of respondents also shared of their frustration when an app isn’t available on their mobile platform.

28% of respondents say they always turn off push notifications as soon as they download an app, whilst 60% say they will turn them off if they get too many notifications. 43% say that negative reviews will have an impact on whether they decide to download an app.

The majority of 16-24s (73%) have a core number of 1 - 10 apps that they use on a weekly basis, despite 53% saying they have more than 30 apps downloaded on their phone in total. 14% of respondents have over 50 apps downloaded, whilst 4% have more than 100.

It’s social networking apps (81%) and game apps (70%) that are used the most often - Tumblr, Spotify, YouTube and BBC all feature highly. Weather apps, included in so many default installations, are popular, with 42% of those surveyed using them actively each week. We see that women are more interested in health and fitness apps and photo and video apps, whilst men are using sports and entertainment apps more than women. Blackboard and Evernote were mentioned specifically by students or recent graduates as the top app that helped them at university this year.

Commenting on the results, Precious Hamilton-Brown, Creative Coordinator for Swiftkey, says: “The best apps are those that solve a problem and stand the test of time - the ones you rely on regularly because they improve the overall experience of using your phone. Some apps entice a download but then remain neglected until that inevitable day when your storage space is low and it’s time for a ruthless deleting spree! Young people rightly have high expectations when it comes to giving away a prime spot on their homescreen. They expect quality apps that deliver genuine value, keeping them coming back for more. Companies that want to grow their teenage fanbase must have integrity, credibility and not rest on their laurels for a moment.”

When asked how they feel about the new Facebook messenger app, 44% of 16-24s say it annoys them that it’s now a separate app, whilst 15% say they don’t use Facebook on their phone at all.

Luke Mitchell, Head of Insight at Voxburner, says: “The number of apps young people keep on their phone indicate that there’s no space for those that aren’t providing fun or utility. Annoy them with excessive push notifications or intrusive ads and you’ll feel the full impact of the ‘uninstall’ button.

Claire, aged 18 from Medway, adds: “Facebook just seems to get boring, it's the same old thing day in day out. Typically the other apps [YouTube, WhatsApp, Skype] seem to be more direct communication with individuals, a platform for conversation, or in YouTube's case, watching and finding new things, whether it be music, funny cat videos or anything else.”

Jennie, aged 20 from Brighton, says: “I recently upgraded my phone to the iPhone 5C. It took me a while to decide whether to get an iPhone or change to a Samsung but in the end I decided it would be easier to stay with the iPhone (I had a 4 before) as I wouldn't lose all my apps and wouldn't have to faff around sorting out my music either.”

The full research on Young people and apps can be downloaded for free on the Voxburner website.

Written by Safeguarding Essentials on July 31, 2014 09:10

Selfies... harmless fun or careless exposure?

Michael Gove has done it recently, As has David Camreron and Barack Obama...(courting controversy in its wake too)...we're talking 'Selfies' and a staggering 91% of teens are doing it.

Along with the growing trend, there are accompanying Apps which play up to our insecurities and perpetuate the concept that we need to project the perfect image to the world. The Apps that are most worrying are 'Skinnee pix' and Snapchat.

Skinnee pix is the most worrying app in terms of young people as it’s designed to shed up to 15 lbs off your image. Justifying the app, the makers claim that photos add an average of 15 lbs to the average person and they are simply just taking away what photos add. However, it's still encouraging teens to see and be curious about what they would look like 'if only' they could lose a stone in weight. Moreover is it reinforcing users to sink deeper into narcissism? After all, it's been proven that women and young girls post more Selfies than males, does this prove that females base their self worth on how attractive they are, opposed to intelligence, personality and skills?

Snapchat is another growing app, being used by 24% of 8 year olds. This is a service where you send photos and a short message to a recipient and it will only exist for 10 seconds before disappearing into the cyber abyss. The very concept of this being temporary could be argued that it encourages users to be more risqué or push boundaries further as it won't be a permanent record of peoples online behaviour. It also could make cyber bullying far more difficult to prove or track, appealing to young people out there who are tempted to send things for a 'joke' when it is anything but for the recipient.

Lastly, on the subject of Selfies...if heads of state are able to make errors in judgement about the appropriacy of taking and sharing their Selfies (Nelson Mandela's memorial) then expect our young people to sometimes get it wrong too.

Good advice to give to young people about selfies

- Employers can and will check online profiles...always be mindful that photos are a true representation of you as a person. They should depict you in a positive light, incorporating interests and hobbies, loved ones and positive aspects of your life other than the stereotypical 'duck face' pouts and buffed up shots. Think- how do I want a stranger to perceive me?

- Pictures can tell a thousand lies, as the saying goes...online pics are not and should not be a substitute for the real relationships. Don't hide behind your online profile. Meet people and communicate face to face to build confidence and network!

- Reflect on your need to post a lot of Selfies, ask yourself 'what is my aim?' what do I want to get out of this? ...maybe you need to fulfil yourself in other ways to gain confidence. Think about what maybe lacking in your life?

- Don't base comments and likes on your self worth and popularity ...you have other qualities other than your looks. It means so much more to get a pat on the back for something you have achieved other than what you were born with.

If you would like to add your thoughts on this topic, please use the comments section below. You may also be interested in the 'Selfies' lesson plan available to E-safety Support Premium and Premium Plus members

Written by Vicki Dan on April 17, 2014 17:13

The pros and cons of Facebook - a student view

Smart phone - FreeDigitalPhotos.netAs a student, I use Facebook almost every day. Most of the time this is purely out of boredom, however it does have its uses. After moving away from family and friends to go to university, I have found Facebook to be one of the easiest and most efficient ways to keep in contact with them and updated with what’s going on in their lives. Another great use of Facebook is the pages created for students which informs its ‘likers’ of current discounts and offers available, studentbeans.com, for example. Even my university has a Facebook page which updates its students with current events and important news related to the uni. In order to help one another when struggling or confused about an assignment, a fellow peer created a Facebook group for our English year. Although I often use Facebook to procrastinate, this Facebook group has helped me when I’ve been confused about referencing or uncertain about what to do for my assignment. If needed, I can simply post a comment on the group wall and, more often than not, three or four people will reply with the answer.

Unfortunately, there are many downsides to Facebook. As I previously mentioned, it’s an excellent place to procrastinate. Filled with hundreds of distractions, funny ‘Vine’ videos and addictive games like ‘Candy Crush,’ it’s easy to lose an hour or so without even noticing. Then there’s the ridiculous amount of pointless pictures people upload to Facebook which have been synced with their Instagram accounts. Pictures of food, pets and selfies with pouts; it’s all useless to me. I can appreciate the picture of your pet, and you look lovely in your selfie but did I really need to know what you had for lunch? I don’t have an Instagram account so maybe I don’t quite understand the hype. My friend once uploaded a picture of socks to Instagram purely to see how many likes it would get. It got around 10 likes within an hour of being uploaded. 10 likes for a picture of socks! Or maybe that’s really creative and I just don’t have the artistic eye to see this?

During high school I found that if there was an argument or fall out between peers at school this would then carry on to Facebook. There would be statuses set, one peer would edit a photo of the peer they had fallen out with and re-post this on Facebook or maybe set it as their profile picture. I never witnessed what I would call cyber bullying on Facebook. However, when websites such as Formspring became popular, due to the anonymity button on the site, one pupil decided to pretend to be another and sent argumentative messages to another pupil. This therefore created a lot of upset, particularly for the pupil who was being impersonated. Thankfully, this happened towards the end of Year 11 so the impersonated pupil managed to escape away from the situation to college before it got any worse.

High school was four years ago now and although I rarely see an argument on Facebook today, I still see people setting statuses about others without revealing the person’s identity. I understand some people see Facebook as somewhere to vent their feelings but surely it’s going too far when you’re writing a status aimed at another for all to see? In my opinion, Facebook statuses should be used to share jokes, something funny that happened to you, an amusing video, to share your interests or a provoking article. I don’t think it should be used to pull others down, beg for attention or update your friends with every moment of your day.

It is unfortunate that people abuse the site by using it to hurt others. Facebook was originally created to give people somewhere to socialise with others and share their interests but it has evolved into so much more. It is used for advertising and promoting products and companies. It has helped me find long, lost friends, to keep in touch with friends who have moved away, and broadened my knowledge of the world and the people in it through pages such as Upworthy and Humans of New York. Despite the endless amounts of rubbish found on it there’s a great amount of interesting and wonderful things, too.

At E-safety Support we would like to thank Rebecca for sharing her thoughts on this topic. If you would like to share your opinion about this or other e-safety topics, please use the comment section below or email tinae@e-safetysupport.com

Written by Rebecca Hope on February 06, 2014 13:15


Join Safeguarding Essentials

  • Protect your pupils
  • Support your teachers
  • Deliver outstanding practice

Recent Stories
Story Tags
addiction anti_bullying_alliance anti-radicalisation apps ask.fm assembly avatars awards awareness bett Breck_Foundation bug bullying BYOD calendar cber_bullying censorship ceop chatfoss checklist child child_exploitation childline childnet child_protection childwise christmas ClassDojo classroom competition cookies CPD creepshot CSE curriculum cyberbullying cyber_bullying cyber_crime cybersmile_foundation cybersurvey data_protection DCMS Demos development devices DfE digital_citizenship digital_footprint digital_forensics digital_leaders digital_literacy digital_native digital_reputation digital_wellbeing eCadets education e-learning emoticon e-safe esafety e-safety e-safety, e-safety_support #esscomp #esstips ethics events exa exploitation extreemism extremism extremism, facebook fake_news fantastict fapchat FAPZ film filtering freemium friendly_wifi gaming GDPR #GetSafeOnline glossary GoBubble gogadgetfree google governor grooming #GSODay2016 guidance hacker hacking icon information innovation inspection instagram instragram internet internet_matters internet_of_things internet_safety into_film ipad iphone ipod irights IWF #KeepMeSafe language leetspeak lesson like linkedin live_streaming malware media mental_health mobile monitor monitoring naace national_safeguarding_month navigation neknominate netiquette network news NHCAW nomophobia nspcc NWG ofcom offline ofsted omegle online online_safety oracle parents phishing phone Point2Protect policy pornography power_for_good pressure PREVENT primary privacy professional_development protection PSHE #pupilvoiceweek ratting rdi reporting research risk robots safeguarding safeguarding, safer_internet_day safety SCD2015 #SCD2016 school sdfsdf security self-harm selfie sexting sextortion ShareAware sid SID SID2016 SID2017 SID2018 smartphone snapchat snappening social_media social_media, social_networking staff staff_training #standuptobullying statutory_guidance Stop_CSE stop_cyberbullying_day stress students survey swgfl SWGfL tablet teach teachers technology texting tootoot training TrainingToolz troll trolling twitter UKCCIS uk_safer_internet_centre UK_youth unplug2015 video virus webinar website we_protect what_is_e-safety wifi wi-fi windows wizard working_together yik_yak young_people youthworks youtube YPSI yubo
Archive